"You've made my restaurant busy again! Using birthday marketing, I'm able to send a coupon to local customers before their birthday, so they come in for their birthday meal and almost always bring other people with them. It has been very successful for us. The best part is, after setting it up, all I have to do is run my restaurant. It has saved me so much time."

Sandra - Reno, NV

"Mail Launcher has really helped my business grow.

I'm using both the Radius Marketing and the New Neighbor Programs. They give me the flexibility to target people moving into the area as well as homeowners in an area around a job I'm doing. I've got a really great offer, and people are responding well to it. In fact, it's worked so well, I'm going to have to hire more people!"

Jerry - Bakersfield, CA

Mail Launcher radius marketing direct mail

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Home FAQs
Frequently Asked Questions PDF Print E-mail
  • Q: Why would I use direct mail when there are so many other ways to reach my customers and prospects?
    A:     Direct mail is one of the best advertising vehicles available. Direct mail is delivered directly to your prospect and can provide a wealth of information about your product or service. Unlike many other types of advertising, direct mail is not perishable. It will wait until your prospect has the time and opportunity to review it.
  • Q: But won't my customers or prospects be annoyed by unsolicited mail?
    A:     You might think that the last thing a potential customer wants is another piece of unsolicited mail. However, if the target market is correct, and what you say hits home, then chances are that the right consumers will read your literature and buy your product. Direct mail is typically not seen as intrusive and seldom angers the prospect.
  • Q: How do I make sure I get the right target market and say the right things to them?
    A:     Mail Launcher makes it possible for you to micro-target prospects and customize your message specifically for each prospect. You can create one-to-one marketing programs with individual messages and offers designed specifically for those prospects most likely to need your product or service.
  • Q: What is variable data printing?
    A:     Variable data printing allows you to change copy, headlines or virtually any other aspect of your direct mail materials to personalize each piece for individual customers. You can literally tailor the copy to an audience of one, creating personalization that has been shown to increase your direct mail response rate by as much as 400 percent.
  • Q: Isn't customization of each individual mailer expensive?
    A:     No. Our state-of-the-art digital printing presses make variable data printing highly affordable. Plus, our digital printing presses allow us to offer highly affordable rates whether your job is large or small.
  • Q: How long does it take to create a direct mail campaign using Mail Launcher?
    A:     Once we've designed your direct mail materials, identifying target prospects and printing materials is quick and easy. You can place your order (including identifying prospects) within 30 seconds. Your materials are then automatically created and mailed to your prospects.
 
Mail Launcher radius marketing and direct mail